Differences between a sponsor and a partnering organisation

Differences between a sponsor and a partnering organisation

Sponsorship exists when one organisation provides financial support to another to achieve promotional advantages. Sponsorship can come in the form of a cash exchange or a barter exchange involving products or services (for example, venue, catering, products). For RACGP CPD activities there are strict rules around when and how sponsors interact with GP attendees, content in education and access to information.

Partnership exists when two (or more) organisations share in the responsibilities, risks and outcomes of a business arrangement. Working together and sharing information are key components of a partnership and are determined on a case-by-case basis. If each of the organisations involved in the partnership are RACGP CPD Providers, only one of the organisations will submit the activity notification. The RACGP requires partnered events to be co-branded and include both partners’ logos on invitations and certificates with equal placing.