What’s the difference between a goal and an objective?
- Goal: The outcome you want to achieve
- Objective: The actions taken to achieve the desired outcome.
Setting SMART goals and objectives
Most organisations set SMART goals and objectives that are:
Non-SMART goal: “To increase the number of flu shots given in our region.”
SMART goal: “To increase the number of our active patients who receive the flu shot by 25% by June 2021.”
Non-SMART goal: “To have the best-trained admin staff of any practice.”
SMART goal: “To have each member of our admin staff complete at least two professional development programs each year.”