General practice tool kit

Marketing your practice

Social media

Last revised: 24 Oct 2019

Social media as a marketing strategy

Social media can be an effective marketing strategy that increases your business’s exposure and provides existing and potential patients with useful information about your practice and health issues.

To help practices and practitioners use social media appropriately, the RACGP have developed a Guide for the use of social media in general practice. It includes a sample social media policy that you can use as the basis of your practice’s own social media policy.

RACGP Standards

C6.4 G Our practice has a policy about the use of social media.

View the standards >

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