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General practice tool kit

Marketing your practice

Online reviews

Last revised: 24 Oct 2019

Consumer reviews

Online reviews by consumers are the new 'word of mouth' for all kinds of businesses, from restaurants to employers, as well as general practices and medical practitioners.

These reviews can benefit your practice because potential patients might be looking for particular services or a standard of service you provide, and positive reviews can help to promote your business. However, they can also cause professional and ethical issues for practices and GPs because you need to carefully consider how and when you are going to respond, particularly to unfavourable reviews.

Useful resources

RACGP Responding to online reviews factsheet provides information about how to deal with consumers’ online reviews.

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