Conduct some market research of the area. Are there retail shops and other services in the area, or is it mainly residential? What is the supply and demand of general practice services in the area? Are there other general practices nearby? Are there other health services nearby, such as hospitals, pathology, allied health professionals?
Identify your intended patient profile, and compare it to the demographic profile of the area’s population (some PHNs have community profiles you can use). This will help you determine if this area will help you achieve your professional goals, and suit the skills and experience of the practice’s staff.
Identify the area’s current and future economic and infrastructure development so you can work out whether you will be able to expand your business, or if the demographics are likely to change.