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Putting prevention into practice (Green Book)

Health promotion campaigns

Practices can take advantage of various health promotion activities and publicity campaigns being run by other groups. National programs (eg. cervical and breast screening, and immunisation) are ongoing national programs integrated with general practice to achieve prevention outcomes. International calendar days are set by the World Health Organisation to promote certain medical conditions. ‘Awareness weeks’ are more often local, state or territory initiatives (eg. Arthritis Week, Children’s Week, Coeliac Awareness Week, Healthy Bones Week, Heart Week, National Diabetes Week, National Skin Cancer Action Week and Sun Smart Week). Some state or territory health departments publish ‘events calendars’ that can be a helpful guide (see Appendix 6).