Now’s the time to remind patients that expert advice matters
As a GP, your expert advice is more important than ever. But the COVID-19 pandemic means some patients are avoiding visiting their usual GP, while others may be unsure how, or where, to consult you. The Expert Advice Matters public health campaign reinforces the expert role of a GP and encourages the general public to address all health concerns during the pandemic. Patients need reassurance that you’re still available to give advice on all health matters, safely and easily. So we’re letting patients across Australia know:
- they can still talk to their usual GP about all of their health concerns (including those unrelated to COVID-19)
- telephone and video (telehealth) appointments are available to everyone
- in-person appointments are still available and can be attended safely
- information and help is available for patients who speak a language other than English.
The Expert Advice Matters campaign
The RACGP is communicating that GP consultations have never been easier to access (in a way that suits patients).
We want patients to know it’s safe and easy to consult you, and if patients don’t have a regular GP, finding one is simple.
We’ve translated the information into Arabic, Simplified Chinese, Vietnamese, Traditional Chinese and Hindi to make it more accessible to culturally and linguistically diverse communities.
We’re promoting the campaign online by advertising across online social channels (e.g. Facebook) and through digital display ads.
The promotion will point audiences to the Expert Advice Matters website for more information on consulting their GP safely and easily.
Visit the website
Let's remind all patients that expert advice matters
Culturally and linguistically diverse communities make up a large part of our communities, so to make sure the Expert Advice Matters message reaches further, we're running a social media campaign and need your help.
We know there are many GPs who have been raised in multicultural families, and thanks to their heritage, speak a language other than English. If you speak a language other than English, we’d like to ask you to film a short ‘selfie-style’ video communicating the message that GPs are available, accessible and safe to visit.
The video will remind patients that GPs are available to provide expert advice when it matters most.
Share the message with your community
The Expert Advice Matters campaign encourages the public to “Turn to your GP” as the best source of health advice and information.
You can help us share the message by promoting the campaign on your own practice website and social media channels.
We’ve created some resources to help you do this, including email banners, website tiles and social media posts. Share the campaign by:
- including notifications on your practice website
- posting about it on social media
- mentioning it in your voicemail/call-waiting messages
You might be familiar with the videos from the first instalment of the Expert Advice Matters public health campaign. Watch them below.
Campaign resources for your practice
You can help share the Expert Advice Matters message by promoting the campaign through your own practice channels. If you’ve visited here before, we’ve created brand new banners and posters for you to use.
Download the assets below and include them on your personal and professional platforms to put the spotlight on expert advice.
Embed the campaign videos in your website or share through social media using the YouTube link .
Social media assets
Post these images in your social media feeds with the hashtag #gpexpertadvice and include a link to the campaign page: www.expertadvicematters.com.au
You can also update your page’s cover photos at the top of your profile with the images included below.
Expert advice matters - Facebook cover photo
Expert advice matters - LinkedIn cover photo
Expert advice matters - Twitter cover photo
Expert advice matters - Social media post V1
Expert advice matters - Social media post V2
Add this image to your email auto signature so that it appears at the body of every email you send.
Expert advice matters - Email signature
Add these images to your practice website to show your support for the campaign.
Expert advice matters - webtile
Print out a copy of either the A3 or A4 poster and stick it up in your waiting room or other patient-facing areas.
Expert advice matters - A3 poster
Expert advice matters - A4 poster