Now’s the time to remind patients that expert advice matters
As a GP, your expert advice is more important now than it’s ever been. But the current pandemic means some patients are avoiding visiting their usual GP, while others may be unsure about how, or where, to consult you.
Patients need to be reassured that you’re still available to give advice on all health matters, in a safe and easy way. So we’re letting patients across Australia know that:
- they can talk to their usual GP about their health concerns (including those unrelated to COVID-19)
- telephone and video (telehealth) appointments are available to everyone. Some consultations will need to be bulk billed, while others are billed just like a normal face-to-face appointment
- in-person appointments are still available, and can be attended safely.
The Expert Advice Matters campaign
The RACGP has launched a TV and online campaign that reinforces the value of consulting a GP for expert advice. We want patients to know they should continue to consult their GP for any health matter, and that doing so is safe and easy.
You’ll see the campaign on national television including Channel Nine and Sky News Australia, and Channel 10 in regional areas. It will also be advertised across online social channels such as Facebook and Instagram.
Viewers will be directed to expertadvicematters.com.au for further information on how to easily and safely consult their GP during the pandemic.
Visit the website
Sharing the message with your community
The Expert Advice Matters campaign encourages the public to continue consulting their regular GP.
You can help share the message and ensure your patients know how they can reach you by posting the campaign details on your own practice website and social media channels.
We’ve created some resources to help you do this, including banners to put at the bottom of your emails, website tiles and social media posts. Share the campaign by:
- including notifications on your practice website
- mentioning it in your voicemail/call-waiting messages.
Some patients may be unfamiliar with these new types of appointments and may need guidance from you on how to participate and what equipment they might need, so consider what messages you share with your community and how your administration team responds to their queries.
Let's show that expert advice matters
We want to give our GPs the opportunity to showcase how they’re adapting to support their patients through this time.
To complement the advertising campaign and remind the public about other health issues, such as the importance of flu vaccinations, we are running a social media campaign and need your input.
We would like you to film a 30 second ‘selfie’ style video that will communicate to the Australian community that GPs are open for business.
The video will remind the community that GPs are open, are adapting to the requirements to deliver patient care in a new way and are importantly still here to provide expert advice when it matters most.
How to get involved
If you have patients present for an in-person consultation with COVID-19 symptoms, you need to make sure you protect yourself. You can find information on the correct use of PPE on our website, including instructional videos.
Campaign resources for your practice
You can help share the message and ensure your patients know how they can reach you by posting campaign details on your own practice channels.
Download the assets below and include on your personal and professional platforms to put the spotlight on expert advice.
Embed the TV ad in your website or share through social media using the YouTube link.
Social media assets
Post these images in your social media feeds with the hashtag #gpexpertadvice and include a link to the campaign page: www.expertadvicematters.com.au
You can also update your page’s cover photos at the top of your profile with the images included below.
Facebook profile frame
Add an official RACGP ‘Expert Advice Matters’ frame to your personal or page’s profile picture.
To add a frame to your Facebook profile picture:
- Go to www.facebook.com/profilepicframes
- Click your profile picture in the bottom left and select your Page
- Search for ‘RACGP’ or ‘Expert Advice Matters’ in the search bar
- Choose the frame you want to use from the results
- Click Use as Profile Picture
Expert advice matters - Facebook cover photo
Expert advice matters - LinkedIn cover photo
Expert advice matters - Twitter cover photo
Expert advice matters - Social media post V1
Expert advice matters - Social media post V2
Expert advice matters - Social media post V3
Expert advice matters - Social media post V2
Add this image to your email autosignature so that it appears at the body of every email you send.
Expert advice matters - Email signature
Add these images to your practice website to show your support for the campaign.
Expert advice matters - webtile
Print out a copy of either the A3 or A4 poster and stick it up in your waiting room or other patient-facing areas.
Expert advice matters - A3 poster
Expert advice matters - A4 poster