Kit 4, Building a Web Presence, provides general information to assist general practices understand the potential benefits of building an online presence that fits the needs of their practice and patients.

Many general practices are reluctant to create and build an online presence due to lack of knowledge and the potential risks.

The increased use of social media presents opportunities to interact online with the broader community. This kit provides information and resources to assist general practices in exploring the potential benefits of an online presence, and outlines how an online presence can result in improved communication, more efficient business systems and better access to education.

Each general practice is unique. The information contained in this kit is intended as a guide only. We recommend that you seek further advice where it is relevant.

By the completion of this module you should be able to:

  • Identify the advantages for your practice in having a strong web presence tailored to clear clinical and business needs
  • Identify the appropriate online interactions to suit the needs of the practice and your patients
  • Identify the appropriate social media platforms for the practice
  • Understand the benefits of social media and the risks

If you have any questions or feedback about our digital business kits you can email us at


The Royal Australian College of General Practitioners

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The Royal Australian College of General Practitioners (RACGP) ABN 34 000 223 807
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