Submission to the Therapeutic Goods Administration on Therapeutic goods advertising: Ensuring 'natural' claims are not misleading


Date: 14 March 2019

The Therapeutic Goods Advertising Code (No.2) 2018, commenced on 1 January 2019. The Therapeutic Goods Administration sought feedback to provide clarity for advertisers and Australian consumers on the operation of the Code in relation to the term 'natural'.

The RACGP response relates to three main areas including: recommending the need for more detail on monitoring and compliance; recommending more examples of what ingredients can and cannot be described as 'natural'; and that to include in advice to advertisers that any substance - natural, naturally derived, or other - can have a biological impact with potential side-effects.