Australian Family Physician
Australian Family Physician


Volume 39, Issue 3, March 2010

Tips from the toolkit: 2 – assessing organisational strengths

Neville Steer
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‘SWOT’ is a familiar term used in the development of business strategy. It is based on the identification of strengths, weaknesses, opportunities and threats as part of a strategic analysis approach. While there are a range of more sophisticated models for analysing and developing business strategy, it is a useful model for general practice as it is less time consuming than other approaches.

The following article discusses some ways to apply this framework to assess organisational strengths (and weaknesses). It is based on The Royal Australian College of General Practitioners’ ‘General practice management toolkit’.

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