Social media in general practice

About this guide

 

General practitioners (GPs) and general practice staff are increasingly using social media for professional and business purposes. To support GPs and general practices, The Royal Australian College of General Practitioners (RACGP) has developed this guide to provide guidance around safe and professional use of social media in general practice settings. While there are benefits, there are also potential risks associated with GPs and general practice staff participating in social media.

Professional and safe conduct online is paramount. This guide is aimed at general practices that are new to social media, but is also beneficial to those already using it. During the development of this guide, the RACGP consulted a range of GPs, practice managers, consumer representatives and medico-legal organisations to provide the most up-to-date advice to general practice on the use of social media.