Engaging consumers


Strengthening quality through partnership

Engaging consumers


Strengthening quality through partnership

The Standards for general practices (6th edition) embeds consumer expectation statements across all criteria, ensuring that everything the Standards ask for is anchored in what patients say matters most to them. This approach strengthens alignment between clinical systems and real‑world consumer priorities, reinforcing the Standards’ outcomes‑focused design.

By elevating the role of consumers in shaping practice systems, the Standards support safer, higher-quality care. Consumer participation is linked with increased clinical effectiveness and patient safety, adherence to medication and the use of screening services – key aims reflected throughout the new Standards. The inclusion of consumer perspectives is not symbolic; it is a deliberate strategy to ensure accreditation requirements drive tangible improvements in how care is delivered and experienced.

The sixth edition’s development was guided by the quintuple aim, ensuring that consumer engagement contributes to better patient experience, improved population health outcomes, enhanced provider wellbeing, health equity and cost-effective care. By grounding criteria in these outcomes, the Standards reassure practices that consumer engagement is not an administrative exercise – it is a pathway to better performance, stronger relationships and more resilient systems.

Ultimately, engaging consumers means partnering with those who know the practice best: the people receiving care. By incorporating their expectations, insights and lived experience, the sixth edition Standards provide a contemporary, evidence-informed framework that supports practices to deliver care that is safer, more responsive and deeply aligned with the communities they serve.

Putting consumer engagement into action

Criterion PP8.A asks practices to meaningfully involve consumers in shaping the quality and safety of the care they receive. Meeting this criterion starts with embedding consumer voices into everyday systems, not as an add‑on, but as an integral component of how the practice operates.

Practices can achieve this by creating structured, reliable ways for consumers to contribute feedback, such as patient experience surveys, suggestion mechanisms, or short, targeted feedback cycles linked to specific services or touchpoints. These insights can then inform decision‑making, with practices demonstrating how consumer input has influenced improvements.

Engagement also relies on transparency and communication. Practices need to clearly communicate how feedback is used, feeding back with patients and reinforcing trust. This might include sharing ‘you said, we did’ examples in waiting rooms, digital displays, newsletters, or during consultations.

Involving consumers in reviewing patient‑facing materials – such as registration forms, information sheets, digital communications or policy summaries – ensures that materials are accessible, culturally appropriate and aligned with patient expectations. Practices may also choose to consult consumer representatives when refining processes such as appointments, reminders, accessibility, or communication pathways.

Ultimately, meeting PP8.A is about partnering with consumers in ways that are practical, proportionate and embedded. When practices empower patients to shape their care environment, they reinforce person‑centredness and strengthen the outcomes‑focused intent of the Standards.