Women in Leadership webinar: Becoming Media Savvy - Telling Better Stories
Webinar 27 May, 6:00 PM - 7:00 PM (AEST)
Women in Leadership webinar will kick off their 2025 webinar series with a session focused on media skills and the power of story-telling.
This session will explore:
• What makes a compelling story
• How stories are selected and why some stand out
• The role of spokespeople and how they’re prepared
• How to structure a story with purpose and pitch it effectively
• Developing a sharper lens for the content you read or watch
Led by the RACGP expert media team, this session is designed to build your confidence in navigating media — whether you're crafting stories for publication, speaking as a representative, or simply sharpening your storytelling skills as a leader.
Even if you're not planning to appear on TV or radio, many of you contribute to publications, reports, and communications — and this session will offer insights relevant to all those spaces.
Please note: This webinar will not be available for later viewing.
Facilitator
Dr Rula Ali
Deputy Faculty Chair - NSW&ACT
Rula is a practising GP specialist in Sydney, a senior lecturer in the school of medicine in UNSW, deputy chair of the RACGP NSW ACT Faculty, and a supervisor for general practice registrars. Previously, she was the director of the Practice Experience Program in NSW and ACT, the National Clinical Lead for Evaluation and Quality Assurance for the RACGP and the company secretary for GP Synergy.
Presenters
Stuart Winthrope
RACGP Media Officer
Stuart has been a media advisor at the RACGP since 2022. He plans and prepares strategic media releases, organises interviews and prepares guidance in response to media requests, trains GPs to communicate confidently, responds to issues, and backgrounds journalists to ensure media coverage reflects RACGP priorities and the issues that matter to GPs. Stuart previously worked in media, content, and science communication at the University of Melbourne. He is undertaking a Master of Data Science and has previously completed degrees in media theory and journalism.
John Ronan
RACGP Senior Media Specialist
John has over 13 years’ experience as a media adviser across federal and state politics and the NGO sector. Since joining the RACGP in 2019, he has led crisis media responses during the bushfires, COVID-19 pandemic, and vaccine rollout. He focuses on advocating for general practice by driving media attention to key issues like increased investment, reducing red tape, and securing the GP workforce. John also writes speeches, trains GP spokespeople, and maintains strong media relationships. He holds a Law/Media & Communications degree from the University of Melbourne and has published opinion pieces in outlets such as The Australian and The Huffington Post.