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On-demand webinar

New Fellows Staying Connected - Marketing strategies to attract and retain patients Members login for free access About RACGP online events

Details

Type: On-demand
Recorded: 19 Aug 2021

Contact

For more information:
Email: RACGP Events
Call: 1800 472 247

Price

RACGP Members: FREE
Non-Members: FREE

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New Fellows Staying Connected - Marketing strategies to attract and retain patients

On-demand recorded 19 Aug 2021

Having coached hundreds of healthcare practitioners, Michelle Tayler understands that marketing can be quite overwhelming particularly when you have so many things to juggle. However, marketing is essential for attracting new patients and retaining existing ones, and when there are so many choices and plenty of competition, if you aren’t actively communicating with your patients you’ll be left behind. In this webinar, you’ll learn:

  • what’s working now when it comes to marketing you and your practice
  • the importance of relationship marketing
  • how to establish yourself as a healthcare leader within your local community

This event is part of New Fellows Staying Connected. Events in this series are:

Presenter

Ms Michelle Tayler
Founder and Director of Marketing Practices

Michelle coaches General Practice Owners and Practice Managers on how to plan and implement effective marketing strategies. Her goal is to demystify marketing, remove the overwhelm and empower her clients to effectively attract and retain patients. With over 20 years of experience, Michelle’s expertise includes marketing & brand strategy, digital & social media marketing, relationship marketing and patient engagement. Michelle has held senior marketing positions for several multinational organisations including 3M, Dental Corporation, Nestle, Boehringer Ingelheim, Fairfax Media and Gore-Tex where she managed multimillion-dollar marketing budgets and managed brands that were international household names. In recent years Michelle has used her vast amount of marketing knowledge to coach hundreds of medical practice owners in Australia and the United States.

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