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Advertising opportunities and rates

Advertising opportunities and rates

Australian Family Physician

AFP_60th Anniversary Edition _Cover -HR

Australia’s leading general practice journal and highest circulating medical title, distributed to more than 34,000 GPs at all levels of the profession. 

For more than half a century, the GP-directed, edited and peer-reviewed Australian Family Physician (AFP) has informed and assisted GPs in their daily work. AFP’s reputation can be attributed to doctors’ absolute confidence in the accuracy and objectivity of the clinical material it publishes.

AFP is the only Australian publication for general practice to meet the rigorous criteria for inclusion in MEDLINE and Science Citation Index Expanded (SCIE).

As the most valued and used publication for GPs, AFP is the premium communication platform to reach GPs in Australia.

Good Practice

GP

Good Practice is RACGP’s monthly news magazine, highlighting the issues that affect general practice in Australia today.

Good Practice focuses on the broad and varied work of GPs. The title speaks with many of the leaders of general practice while celebrating the profession and examining health policy issues, industry news and relevant topics.

REGULAR FEATURES

• business

• technology

• eHealth

• reviews and update

• profiles and lifestyle.

Delivered to more than 34,000 GPs each month as a supplement to AFP and available online, Good Practice reports at both a national and local level. The title is a vital inclusion for any campaign targeting GPs.

Check

CheckAn independent learning program and QI&CPD activity produced monthly by RACGP, check has been running for more than 30 years.

Written by expert clinicians, each check unit focuses on a particular topic and includes clinical cases with answers, multiple choice questions, references and resources.

Activities are tailored for GPs to test their skills in regard to clinical history, examination, investigation and/or management of a problem.

check can be completed online or in hard copy. More than 16,000 current and future GPs receive the PDF version through the monthly check email and more than 7000 members receive the quarterly printed edition.

Each edition of check offers a limited number of full-page advertising opportunities to support GP education while promoting relevant products and services. Advertisements are included in the print edition and further opportunities exist in the check email.

BY NUMBERS

• successfully sent: 16,125

• opened: 7623

• percentage opened: 47.3%

• total opens: 15,896

• average opens: 2.09

Average metrics from Nov 2015 – Nov 2016 (Informz)

RACGP digital media

RACGP Website

RACGP-homepageAttracting in excess of 11.7 million sessions a year, with more than 50% as returning visitors.

The RACGP website is central to RACGP communication strategy and publication systems GPs visit racgp.org.au to access the latest news, read AFP articles, gain access to online knowledge bases and find RACGP administrative and member information.

Units run at a minimum of 90,000 impressions over 30 days equalling 20% share-of-voice (SOV) or 180,000 impressions for 40% SOV.

BY NUMBERS

• sessions (visits) per month: 392,873

• unique users per month: 205,348

• page views per month: 967,765

• pages per session: 2.46

• average session duration: two minutes, 42 seconds

• returning visitors: 50%

Google Analytics – Average data November 2015 to November 2016

In Practice

In Practice imageEmailed to more than 31,000 opt-in recipients around the country, delivering timely news, information and alerts each Friday.

Sent by email linking to more information online, In Practice provides concise, informative content with priority given to national RACGP and government news.

BY NUMBERS

• emailed successfully to 31,105 opt-in recipients

as an email

• total open rate of 17,065 showing an average

of 1.68 impacts by recipients who open.

Average metrics from Nov 2015 – Nov 2016 (Informz)

AFP eTOC

More than 19,700 GPs receive the AFP e-Table of Contents (e-TOC) each month as an email coinciding with the delivery of AFP.

e-TOC highlights each article in the latest AFP with a brief synopsis and link to AFP online. Timed to the delivery of the printed edition of AFP, e-TOC provides access to articles in HTML and PDF.

BY NUMBERS

• successfully sent: 20,461

• opened: 6320

• percentage opened: 30.9%

• total opens: 11,540

• average opens: 1.83

Average metrics from Nov 2015 – Nov 2016 (Informz)

State and national faculty newsletters

State faculty newsletters coverEach RACGP state and national faculty produces an e-newsletter that is distributed primarily on a monthly basis.

E-newsletters deliver timely and relevant faculty-specific or state-specific news, along with national and international medical updates and information regarding the health industry and general practice.

Readers include GPs, academics, registrars, medical students, practice managers and nurses, as well as various business and government stakeholders in the general practice profession.

The circulation for each ranges from 740–9200 copies, depending on the RACGP faculty.

BY NUMBERS

NSW&ACT

• monthly HTML to 8000+ members

VIC

• monthly HTML to 5500+ members

QLD

• monthly HTML to 6000+ members

SA&NT

• monthly HTML to 2500+ members

WA

• monthly HTML to 2000+ members

TAS

• monthly HTML to 740+ members 

The RACGP has three dynamic and innovative national faculties, each of which produces their own newsletter.

RACGP RURAL

RACGP Rural (formerly the National Rural Faculty) provides advocacy and support for its members. Distributed bi-monthly, the Bush Alert newsletter provides relevant, interesting articles and updates to more than 9200 readers. Bush Alert offers a unique way to reach GPs, registrars, students and academics that work or have an interest in rural and remote health. 

RACGP ABORIGINAL AND TORRES STRAIT ISLANDER HEALTH

RACGP Aboriginal and Torres Strait Islander Health is committed to improving the health outcomes of Aboriginal and Torres Strait Islander peoples by advocating for culturally appropriate health delivery. The faculty’s e-newsletter is distributed bi-monthly to more than 3200 members, and features project news, faculty and external events, and resources to help promote information sharing and partnerships within the Aboriginal and Torres Strait Islander Health sector.

RACGP SPECIFIC INTERESTS

RACGP Specific Interests is charged with recognising the additional interest and expertise held by GPs in select areas of general practice. The faculty provides a vehicle for GP members practising in these areas to share information and knowledge by regular contact, as well as through the more formal continuing professional development channel where a need has been identified. The newsletter is distributed quarterly to more than 1000 members. There are currently 27 specific interest networks and working groups, including addiction medicine, cancer and palliative care, obesity management and refugee health.

Bush Alert

Bush Alert coverBush Alert is the RACGP National Rural Faculty’s (NRF’s) e-newsletter. It is distributed bi-monthly and offers relevant, interesting articles and updates to over 9,200 readers. The NRF provides advocacy and support for its members and is a progressive, dynamic and innovative faculty of the RACGP. Bush Alert offers a unique way to reach GPs, registrars, students and academics who work in, or have an interest in, rural and remote health.

recruitGP

recruit GP

recruitGP is the RACGP’s new platform for general practice employment opportunities across metropolitan, rural and remote Australia. 

With recruitGP, you can reach the RACGP’s 35,000 members and countless stakeholders to find your next general practice challenge, or advertise for the right person to join your practice team. 

Visit www.racgp.org.au/recruitGP for further information. 

For all advertising enquiries, contact:

Jonathon Tremain
Phone: 02 9988 4689
Email: jonathon@tremedia.com.au

The Royal Australian College of General Practitioners Ltd

Contact Us

General Inquiries

General Enquiries

Opening hours 8:00 am-8:00 pm AEST

1800 4RACGP

1800 472 247 | +61 (3) 8699 0300 (international)

Payments

Payments

Pay invoices online

RACGP automated payment service: 1800 198 586

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The Royal Australian College of General Practitioners Ltd (RACGP) ABN 34 000 223 807
RACGP House, 100 Wellington Parade, East Melbourne, Victoria 3002 Australia

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