May 2011

Up front

Opportunity cost

Volume 40, No.5, May 2011 Pages 261-261

Carolyn O’Shea

Opportunity cost and trade-off – similar concepts with slightly different meanings and definitions in different fields – are concepts that we were all probably first exposed to as a toddler. For most women however, opportunity cost and trade-off is a part of their daily lives as they try to balance their needs, including their health needs, with the demands of their families, careers and never-ending ‘to do’ lists.

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