Advertising opportunities and rates
Australian Family Physician
Australian Family Physician (AFP) – Australia's only peer reviewed MEDLINE listed and SCIE indexed journal for GPS – is Australia's largest circulating medical title. This reflects the RACGP's commitment to ensuring that every GP in Australia receives AFP, and helps you to deliver your message to over 32 000 GPs every month and to over 8000 specialists (circulation 40 234 cab March 2012).
Good Practice is the RACGP's monthly news magazine, highlighting the issues that affect general practice in Australia today. Good Practice is delivered to approximately 30 000 GPs each month with AFP, and features in-depth stories and news and views – reported at both a national and local level. Regular series include business, technology, e-health, reviews and updates, profiles and lifestyle. For advertisers, Good Practice offers a variety of advertising options, at rates designed to help you get in touch with the general practice market.
As GPs receive so much written information today, the RACGP has designed Fridayfacts to deliver content that is brief but informative, with national news items that are concise and accurate, with priority given to national College and government news. Fridayfacts is sent to GPs and clinics (approximately 22 000 recipients) around Australia every Friday morning. Fridayfacts is an 'opt' in service and is distributed as an html email and fax. Your advertisement will appear as a strip ad on the foot of the email and downloadable PDF, plus the foot of the fax. Only two advertising positions are available per issue (pharmaceutical product advertising not accepted).
The RACGP check program, an independent learning program and QI&CPD activity, has been running for over 30 years. Each check unit focuses on a particular topic and provides a range of case studies with questions and answers, written and peer reviewed by expert clinicians, and tailored for GPs to test their skills in regard to clinical history, examination, investigation and/or management of a problem. check offers GPs the option to complete the activity online, or to receive a printed hard copy, published quarterly. Approximately 6000 RACGP members opt to receive the printed version. As a sponsor, check offers exclusivity of the printed version for one product/company to support GP education and in turn emphasise the alignment of a product to a particular general practice topic.
The RACGP website has been ranked No. 1 by visits in the Health and Medical – Primary and Specialist category against other Australian websites by the web rating agency Hitwise, and has been rated in the top 10 business and finance professional associations. Information hosted on the site includes the latest news and provides access to online knowledge bases, as well as College administrative and member information. The site is an integral part of the College's communication strategy and publication systems and serves in excess of 4.5 million page impressions a year with almost 70 000 unique visitors each month.
Bush Alert is the RACGP National Rural Faculty's (NRF) quarterly newsletter. The NRF was established in 1992 by a group of dedicated rural GPs and as an acknowledgment by the RACGP of the special training needs of Australia's rural GPs. The NRF provides advocacy and support for rural GPs and has been most progressive, dynamic and innovative, representing over 8400 rural members. To reach GPs in 'the bush', consider advertising your message in Bush Alert.
State faculty newsletters
Each RACGP state and national faculty produces an e-newsletter that is distributed on either a monthly or quarterly basis throughout the year. The target audience includes GPs, academics, registrars, medical students, practice managers and nurses, as well as various business and government stakeholders in the general practice profession. The e-newsletters detail faculty run events including workshops, conferences and education courses. They also deliver timely and relevant faculty specific news, informative national and international medical news and up-to-date information regarding the health industry and the general practice profession. Circulation figures for each state range from 500–5000.
For all advertising enquiries, contact:
PO Box 5217
TURRAMURRA, NSW 2074
Phone: 02 9988 4689
Fax: 02 9988 4655