Chronic respiratory disease

March 2010

Professional

Tips from the toolkit: 2 – assessing organisational strengths

Volume 39, No.3, March 2010 Pages 168-169

Neville Steer

‘SWOT’ is a familiar term used in the development of business strategy. It is based on the identification of strengths, weaknesses, opportunities and threats as part of a strategic analysis approach. While there are a range of more sophisticated models for analysing and developing business strategy, it is a useful model for general practice as it is less time consuming than other approaches.

The following article discusses some ways to apply this framework to assess organisational strengths (and weaknesses). It is based on The Royal Australian College of General Practitioners’ ‘General practice management toolkit’.

Business strategy requires an analysis of the internal situation (eg. staff) and the external situation (eg. government policy). The strengths and weaknesses of the SWOT framework (Figure 1) are used to conduct the internal analysis. The opportunities and threats represent the aspects of an external analysis.

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Correspondence afp@racgp.org.au

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Article Series

Tips from the toolkit

Type

Professional