‘SWOT’ is a familiar term used in the development of business strategy.
It is based on the identification of strengths, weaknesses, opportunities
and threats as part of a strategic analysis approach. While there are
a range of more sophisticated models for analysing and developing
business strategy, it is a useful model for general practice as it is less
time consuming than other approaches.
The following article discusses some ways to apply this framework to
assess organisational strengths (and weaknesses). It is based on The
Royal Australian College of General Practitioners’ ‘General practice
Business strategy requires an analysis of the internal situation (eg. staff) and the external situation (eg. government policy). The strengths and weaknesses of the SWOT framework (Figure 1) are used to conduct the internal analysis. The opportunities and threats represent the aspects of an external analysis.
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