Products and services
Advertising information
The RACGP covers the full spectrum of information delivery channels and can reach 61% of Australia’s 62 652 GPs and specialists1. We even have the capacity to reach GPs who rarely has the opportunity to sit down and read communications, but can listen to a podcast or catch up on College news from an e-newsletter.
There are many opportunities whereby the RACGP is able to collaborate and broadcast your message through any of these channels to help get your message or keep your brand front of mind with Australia's GPs and specialists.
1. AIHW Medical Labour Force 2007, Published October 2009
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Australian Family Physician Young GPs are the future of the profession and read AFP more than any other medical journal. It is gratifying to know that AFP is able to provide them with consistently readable, reliable and relevant material on an ongoing basis. AFP's Editorial Board has several guiding principles to editorial construction. Foremost is a commitment to seek GP authors wherever possible. The temptation is always there for editors to commission articles from world renowned specialist in obscure fields. The consequence is sometimes an article that is learned and well-read but of little practical use to GPs. AFP's most successful articles have been those that are written by GPs with a special interest in the topic. And regular specialist contributors who have an understanding of general practice ensure that their articles cover the relevant points while avoiding the obscure. Such high quality articles have contributed to AFP's recognition as Australia's only peer reviewed Medline listed and Thomson Scientific – Science Citation Indexed journal for GPs. For advertisers AFP is Australia's largest circulating medical title, reflecting the RACGPs commitment to ensure that every one of Australia's GPs receives AFP, and helps you to deliver your message to 30,000 GPs every month, plus a large group of some 8000 specialists– optimising effectiveness! (circulation 40,329 cab Sep 2009). 2. Competitive Advantage Research, August 2009 |
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Good Practice Regular sections are dedicated to business practice, e-health technology and QA&CPD news. Plus classifieds for recruiting, listing of events or anything to advertise that may be of interest to GPs. Good Practice reaches some 30 000 GPs as a monthly supplement with Australian Family Physician (AFP). For advertisers, Good Practice offers you a choice of display or classified advertising at rates designed to help you get in touch with the GP market. |
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While you’re waiting... While you’re waiting… targets patients who are waiting to see their GP – a consumer communication channel for preventive health distributed to every GP clinic in Australia. The magazine has been developed to present patients with accurate, informative and appropriate information about their health. It brings them the best up-to-date, credible information that will help them - and help their GP to help them - to achieve and maintain better health. While you’re waiting… offers the right amount of engaging content for patients of all ages while they’re waiting to see their GP; or to take home and read later. Medicare Australia reports that 94 million patients attended a GP clinic. While you’re waiting… gives you the opportunity to connect directly with this audience. |
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Fridayfacts Fridayfacts is an 'opt' in service and is distributed as an html e-mail (17,400) and fax (3760). Your advertisement will appear as a strip ad on the foot of the html e-mail and downloadable pdf, plus the foot of the fax. Only two advertising positions are available per issue. (Pharmaceutical product advertising not permitted). |
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Check Each issue focuses on a particular disease state and provides a range of case studies written by expert clinicians and tailored for GPs to test their skills in regard to clinical history, examination, investigation and/or management of a problem. The layout includes a brief clinical scenario and a series of questions and answers for each case study. Another set of questions are incorporated to bring out in-depth knowledge rather than the ability to rapidly scan articles for obvious answers. check offers GPs the option to complete online or to receive a printed copy. Some 5000 RACGP members opt to receive the printed version. As a sponsor, check offers exclusivity of the printed version for one product/company to support GP education and in turn emphasise the alignment of a product to a particular disease state. |
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RACGP Online The site is an integral part of the college's communication strategy and publication systems and serves in excess of 5.2 million page impressions a year with 72 000 unique visitors each month. |
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Bush Alert |
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NSW & ACT Colleague |
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GPs highly regard and respect the information they receive from the College and if you wish to source more information please contact our advertising representative:
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Jonathon Tremain |