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Advertising information

RACGP publications go to 35 000 GPs and specialists - that is 65% of Australia’s 53 966 GPs and specialists. Plus many practice nurses and practice managers who are affiliate members of the College.

We cover the full spectrum of information delivery channels and have the capacity to reach even the time poor GP, who rarely has the opportunity to sit down and read communications, but can listen to a CD or a downloaded podcast.

There are many opportunities whereby the RACGP is able to collaborate and broadcast your message through any of these channels to help get your brand or news in front of Australia’s GPs and specialists.

AFP

Australian Family Physician
AFP is Australia’s largest circulating medical title, reflecting the RACGPs commitment to ensure that every one of Australia's GPs receive AFP, that's 27,000 copies distributed every month to GPs alone, plus a large group of some 8000 specialists (circulation 37,168 cab Sep 2007).

Held in high esteem within general practice, AFP has been documenting the work of GPs in Australia for more than half a century and has a proud history of carefully balancing practical clinical updates with high quality research articles, delivering the profession an independent and stimulating medical journal that engages and informs, contributing to GPs ongoing educational requirements.

AFP offers a fair investment for your advertisement to be seen in a journal that reaches 65% of the entire medical market and can influence and change GPs thinking, in the diagnoses they consider, investigations they order and medications they prescribe.

   
GPReview

GP Review
GPReview provides a forum for presentation and discussion of college, faculty and industry news in a magazine format. Necessary reading for GPs to discover what is new and on offer from QA&CPD providers and to highlight education activities that GPs may wish to complete to gain valuable QA&CPD points. 27 000 copies are distributed with AFP as a supplement five times a year.

GPReview offers advertisers affordable advertising positions in a non-clinical environment.

   
Friday Fax

Friday Fax
Friday Fax is a fax and e-mail bulletin of the RACGP and is sent to clinics around the country and is devoted to delivering timely news, information and alerts for doctors every Friday afternoon. It is estimated that FridayFax is viewed by an audience of at least 19 000 each week. 95% of recipients are GPs and the remainder is with government health departments, universities and other interested health organisations.

   
Check

Check
check is the most successful self education program in the history of Australian general practice. The monthly self education program provides GPs with an attractive 40 category 2 QA&CPD points. Each issue focuses on a particular disease state and provides a range of case studies written by expert clinicians and tailored for GPs.

18 000 copies of check are distributed to RACGP members via AFP and non-member subscribers.

check offers sponsors exclusive association with 3 prominent advertising pages and well placed corporate and/or product logos.

   
General Practice Essentials

General Practice Essentials
General Practice Essentials (GPe) is a CD magazine presented in the form of a radio program and some 16 000 CDs go out with AFP to most college members every other month. Produced by the college in conjunction with Michael Schildbergers’s company Business Essentials, it includes a range of interesting interviews with a focus on general practice. GPe interviews are complemented by podcasts of the audio on the RACGP website and iTunes, plus an article in the following month’s issue of GP Review. GPe communicates with GPs on different levels, and offers the opportunity for GPs to listen to the content on CD whilst travelling (this is proving particularly popular with time poor GPs), or for the technological savvy GP to download the podcast.

   
 RACGP Online

RACGP Online
The RACGP website has been ranked No.1 by visits in the Health and Medical - Primary and Specialist category against other Australian websites by the web rating agency Hitwise and has been rated in the top 10 business and finance professional associations. Information hosted on the site ranges from the latest news and provides access to online knowledge bases as well as college administrative and member information. The site is an integral part of the college’s communication strategy and publication systems and serves in excess of 3 million page impressions a year with 35 000 unique visitors per month.

   
Health Records

Health Records
RACGP Health Record folders provide doctors with a record management system for their patients’ health history. RACGP distribute 1.2 million health records each year, with some of the most requested items being the Progress Notes, Health Summary and Reports Summary. All provide unavoidable branding everyday.

   
NSW/ACT Colleague

NSW & ACT Colleague
NSW & ACT Colleague is a bi-monthly newsletter that is circulated so over 5000 members and colleagues in NSW & ACT. This newsletter contains news and updates on college activities and events, as well as articles of interest to members. For advertising enquiries please contact the Marketing & Events Coordinator NSW & ACT on 02-9886-4725 or nswact.newsletter@racgp.org.au

   
Victoria Faculty News

Victoria Faculty News
To reach GPs in Victoria only, the RACGP newsletter for the Victorian faculty is an ideal vehicle to reach 4000 GPs. Victoria Faculty News is a quarterly newsletter that is circulated to all RACGP members and colleagues in Victoria. The newsletter on average is a 12 to 16 page publication that contains news and updates on college activities and events, as well as articles of interest to state members.

   
Bush Alert

Bush Alert
Bush Alert is the National Rural Faculty’s newsletter. The National Rural Faculty was established in 1992 by a group of dedicated rural GPs and as an acknowledgment by the RACGP of the special training needs of Australia’s rural GPs. The faculty provides advocacy and support for rural GPs and has been most progressive, dynamic and innovative, representing over 5000 rural members.


GPs highly regard and respect the information they receive from the College and if you wish to source more information please contact our advertising representative:

Jonathon Tremain
Tremain Media
Suite 9, 694 Pacific Highway
KILLARA NSW 2071
Phone : 02 9499 4599
Fax : 02 9499 4588
Email: jonathon@tremedia.com.au

Publication Date: 14 January 2008
Authorised By: Publications

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