Products and services
Advertising information
RACGP publications go to 35 000 GPs and specialists - that is 65% of
Australia’s 53 966 GPs and specialists. Plus many practice nurses
and practice managers who are affiliate members of the College.
We cover the full spectrum of information delivery channels and have
the capacity to reach even the time poor GP, who rarely has the
opportunity to sit down and read communications, but can listen to a CD
or a downloaded podcast.
There are many opportunities whereby the RACGP is able to
collaborate and broadcast your message through any of these channels to
help get your brand or news in front of Australia’s GPs and
specialists.

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Australian Family Physician
AFP is Australia’s largest circulating medical title,
reflecting the RACGPs commitment to ensure that every one of Australia's
GPs receive AFP, that's 27,000 copies distributed every month to GPs
alone, plus a large group of some 8000 specialists (circulation 37,168
cab Sep 2007).
Held in high esteem within general practice, AFP has been
documenting the work of GPs in Australia for more than half a century
and has a proud history of carefully balancing practical clinical
updates with high quality research articles, delivering the profession
an independent and stimulating medical journal that engages and informs,
contributing to GPs ongoing educational requirements.
AFP offers a fair investment for your advertisement to be seen in a
journal that reaches 65% of the entire medical market and can influence
and change GPs thinking, in the diagnoses they consider, investigations
they order and medications they prescribe. |
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GP Review
GPReview provides a forum for presentation and discussion of
college, faculty and industry news in a magazine format. Necessary
reading for GPs to discover what is new and on offer from QA&CPD
providers and to highlight education activities that GPs may wish to
complete to gain valuable QA&CPD points. 27 000 copies are
distributed with AFP as a supplement five times a year.
GPReview offers advertisers affordable advertising positions in a
non-clinical environment. |
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Friday Fax
Friday Fax is a fax and e-mail bulletin of the RACGP and is sent to
clinics around the country and is devoted to delivering timely news,
information and alerts for doctors every Friday afternoon. It is
estimated that FridayFax is viewed by an audience of at least 19 000
each week. 95% of recipients are GPs and the remainder is with
government health departments, universities and other interested health
organisations.
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Check
check is the most successful self education program in the history
of Australian general practice. The monthly self education program
provides GPs with an attractive 40 category 2 QA&CPD points. Each
issue focuses on a particular disease state and provides a range of case
studies written by expert clinicians and tailored for GPs.
18 000 copies of check are distributed to RACGP members via AFP and
non-member subscribers.
check offers sponsors exclusive association with 3 prominent
advertising pages and well placed corporate and/or product logos.
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General Practice Essentials
General Practice Essentials (GPe) is a CD magazine presented in the form
of a radio program and some 16 000 CDs go out with AFP to most college
members every other month. Produced by the college in conjunction with
Michael Schildbergers’s company Business Essentials, it includes a
range of interesting interviews with a focus on general practice. GPe
interviews are complemented by podcasts of the audio on the RACGP
website and iTunes, plus an article in the following month’s issue
of GP Review. GPe communicates with GPs on different levels, and offers
the opportunity for GPs to listen to the content on CD whilst travelling
(this is proving particularly popular with time poor GPs), or for the
technological savvy GP to download the podcast.
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RACGP Online
The RACGP website has been ranked No.1 by visits in the Health
and Medical - Primary and Specialist category against other Australian
websites by the web rating agency Hitwise and has been rated in the top
10 business and finance professional associations. Information hosted on
the site ranges from the latest news and provides access to online
knowledge bases as well as college administrative and member
information. The site is an integral part of the college’s
communication strategy and publication systems and serves in excess of 3
million page impressions a year with 35 000 unique visitors per month.
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Health Records
RACGP Health Record folders provide doctors with a record management
system for their patients’ health history. RACGP distribute 1.2
million health records each year, with some of the most requested items
being the Progress Notes, Health Summary and Reports Summary. All
provide unavoidable branding everyday. |
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NSW & ACT Colleague
NSW & ACT Colleague is a bi-monthly newsletter that is
circulated so over 5000 members and colleagues in NSW & ACT. This
newsletter contains news and updates on college activities and events,
as well as articles of interest to members. For advertising enquiries
please contact the Marketing & Events Coordinator NSW & ACT on
02-9886-4725 or nswact.newsletter@racgp.org.au
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Victoria Faculty News
To reach GPs in Victoria only, the RACGP newsletter for the
Victorian faculty is an ideal vehicle to reach 4000 GPs. Victoria
Faculty News is a quarterly newsletter that is circulated to all RACGP
members and colleagues in Victoria. The newsletter on average is a 12 to
16 page publication that contains news and updates on college activities
and events, as well as articles of interest to state members. |
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Bush Alert
Bush Alert is the National Rural Faculty’s newsletter.
The National Rural Faculty was established in 1992 by a group of
dedicated rural GPs and as an acknowledgment by the RACGP of the special
training needs of Australia’s rural GPs. The faculty provides
advocacy and support for rural GPs and has been most progressive,
dynamic and innovative, representing over 5000 rural members.
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GPs highly regard and respect the information they receive from the
College and if you wish to source more information please contact our
advertising representative:
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Jonathon Tremain
Tremain Media
Suite 9, 694 Pacific Highway
KILLARA NSW 2071
Phone : 02 9499 4599
Fax : 02 9499 4588
Email: jonathon@tremedia.com.au
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